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Which Email Service Is Best For Artists?

While social networks have become a very important tool in an artist's brand-building repertoire,  Email marketing is still one of the best ways to stay in touch with your fan base. Sending news, tour dates, and media straight to their inbox makes sure they are in the loop even if they haven't visited your site in a while.

With your Bombplate you are able to integrate with most of the major email marketing services curretly available. These businesses allow you to create and manage your own email campaigns and provide you with a wide range of analytics on their successes.

We've compiled a list of Pro's & Con's for each avaible service to help artists make the right choice for their career.

 


MailChimp

This is a very well-rounded service that helps you not only design great looking emails, but also provides a huge amount of data on your subscribers and how effective your campaigns are. It's great for anybody who is just starting out and not trying to break the bank because you can send up to 12,000 emails per month and have up to 2,000 subscribers for no charge. They even offer apps that allow you to create your emails from mobile devices.

Pros
- Simple and easy-to-use interface
- Gives you a wide range of analytics
- Budget friendly for low and mid level subscriber counts

Cons
- Can be expensive with high subscriber counts

 


MyEmma

Emma is a company that puts a high value on customer service. Their email service makes it easy to make the first step in growing your subscriber list. Their service focuses on smart marketing and provides you with tools to figure out who your subscribers are and how to make sure they always open and read through your emails.

Pros
- High level of customer service
- Helps you build a subscriber list

Cons
-Lowest plan starts at $45 per month

 

 



FanBridge  

FanBridge is a service that puts a big emphasis on your fan base. They integrate social media into their services which helps you connect with fans from all your platforms. They also offer a library of tutorial videos for their services as well as how to create strong relationships with your fans. They give you an email campaign with lots of extra tools and benefits. Plans start at $19.99 for up to 2,000 subscribers.

Pros
- Integrates email campaigns with social media
- Wide array of services
- Primary focus on building and maintaining fan relationships

Cons
- Not the easiest interface to use

 

 


Constant Contact

This company provides a big library of templates that range from newsletters, coupons, and invites. It's a great service if you want quick and easy layouts. They offer feedback tools that allow you to add surveys and get ratings for your emails. Basic plan starts at $20 per month.

Pros
-Large and diverse template library
-Sleek designs

Cons
-More focused on business
-Not of a lot of value for the basic plan price

 

 



Mad Mimi

Mad Mimi offers a lot of creative and visually appealing templates. One of their features is customization tools that help you tweak your emails and reduce clutter. They focus on the email design and making it easy to read. They offer a free plan in addition to four paid plans (starting at just $10), but you can also create a custom priced plan to fit your specific needs.

Pros
- Big focus on design
- Easy-to-use interface
- Affordable and customizable pricing plans

Cons
-No customer support with the free plan

 


Campaign Monitor

Campaign Monitor lets you have complete control over designing your emails. You can use their templates or you can use their advanced design tools. They offer a library of samples that can help you with design ideas. They also offer a lot of plans to fit your needs and budget. Pricing starts at $9

Pros
-Great design interface
-Create and save your own templates
-Pay monthly or per campaign

Cons
-Not a lot of value after the basic plan

 

 

Conclusion


These email services you can integrate with your site provide you a good way to connect with your fans. You don't have to be a design expert to create a great email campaign. FanBridge is great because they are focused on making email campaign for fans and creating strong relationships with them. If you are on a budget or just starting out though, MailChimp is your best option. With up to 2,000 subscribers and 12,000 emails per month all for no charge, it's a great value.

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Posted: May 27, 2014
Filed Under: Features

Mad Mimi Blog Contributor

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